Innovative Hamburg

Most people associate Hamburg with the Reeperbahn, the hamburger, the Beatles or the port. But would you have thought that Hamburg is Germany’s most dynamic economic region? Let us take, for example, the aviation industry. In Germany, almost every third job in this sector is located in the Free and Hanseatic City of Hamburg, the city’s official name. This accounts for approx. 36,000 positions. These people don’t only work for the large and well-known companies such as Airbus Deutschland Gmbh or Lufthansa Technik AG. Many of them are employed by one of the more than 300 SMEs in the aerospace industry.

But Hamburg is not only home to the boffins and highly-specialised engineers. It is also the location of over 37,000 businesses in the creative industries. Hamburg is one of the world’s film capitals, an important centre of the advertising industry and the location of numerous traditional publishing houses. With around 6,000 companies, the logistics industry is another well-represented sector in Hamburg. The expertise of the Hamburg goods industry is sought after worldwide and is “exported” to many different countries. However, this important city in the north of Germany is not only the location of long- established and traditional economic sectors. It also provides the perfect setting for “young” industries such as that of renewable energies.

Many companies have established themselves on specialised markets with their innovative products, thus adding to the wide range of industrial sectors represented in Hamburg. One such example is 3B Scientific, world market leader in anatomical teaching aids, who deliver their artificial skeletons and organ models to more than 100 countries. The automatic guitar tuning system developed by the Hamburg team of brainiacs at Tronical is applied in the “Robot Guitar” modells by Gibson, the legendary US manufacturer of electric guitars. They were the first worldwide to launch self-tuning guitars. This mix of large international corporate groups and innovative SMEs and micro-enterprises makes Hamburg one of the most attractive business locations in Germany. And let us not forget the hotel and tourism industry, a powerful partner of Hamburg businesses. With its many innovative ideas it contributes to the positive overall development of this business region in northern Germany. Both the ARCOTEL Rubin and the new ARCOTEL Onyx, due to open in June 2012, are centrally located, easy to reach and hence ideal for business guests. Free internet access, in-house parking facilities, professional banqueting and meeting services, designated business suites and, of course, charming hospitality py passion round off our package for business visitors.

Welcome to the business capital Hamburg and to the ARCOTEL Rubin. Or, as the locals say, “Moin, Moin”.