Thursday, March 27, 2014

ARCOTEL Hotels – The Story of a Name

Founder Raimund D. Wimmer

It all started with the vision of ARCOTEL Hotels founder Raimund Wimmer to develop an Austrian hotel group in which each hotel has its own unique personality. But a great company needs a great name! And so ideas were hatched and suggestions made until, after much discussion, the name ARCOTEL Hotels was born.   

the origin logo of the ARCOTEL group

But why ARCOTEL? What is the deeper meaning behind this artificial word? The syllables are easily explained: ARCus (lat. arch) and ÔTEL (German with a French accent, the guesthouse). The name blends two concepts and expresses Raimund Wimmer’s idea of spanning an arc between the host and the guest and offering guests a home from home. This in turn led to our corporate philosophy of "passionate hosts", which the teams at ARCOTEL Hotels having been putting into practice for more than 25 years now.

But the unofficial explanation for the name is this: Raimund Wimmer wanted his guests to find him as quickly as possible. He therefore chose a name that would come pretty near the front of the telephone directory – even in those days, our founder was ahead of his time, because in a way, he was already doing "search engine optimisation" 25 years ago. 




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